Se7en, a long time (10 years) Korean Singer/Entertainer, has made his way into my playlist and my heart the moment he sang Come Back to Me. I heard about him through my patient perusing of YG Entertainments talents and their discography.
I know I know, what’s with me and my current obsession with K-pop and Hallyu. It’s a phase that I plan to keep for future reference (there was a time when all I listened to was J-pop). i’m guessing I’m just criss-crossing Asian music industry. K-pop is kind of addicting ( my J-pop playlist consist mostly ballads and acapellas). I don’t like all of them of course, just a few, namely Wonder Girls, 2NE1, Big Bang, Se7en, Brian Joo, Secret, M signal, Block B, Might Mouth, Jisun, Hee Young and As One. Some K-pop girl groups are to garish and too sexy (almost X-rated) for my taste.
So back to Se7en, I was shopping online last week and I found this photoshoot he did for 1stLook and I went, “Why, hello there Se7en, what on earth are you doing?!”
All right, here’s the thing about the Korean Industry that I find really amusing yet well, half strange-half consistent. They always have a thing about “concept”, and I mean ALWAYS.
The concept thing is asked all the time from runway shows, to Music Videos, to guest appearances to movie premiers to anything. Really, no joke. Just watch any Korean entertainment show.
Probably, the photographer or art director for Se7en’s photoshoot was aiming for a combination of playful-cute-tease-adorable concept, which isn’t really working for me. Why do I care? So what if I do.
No matter I still adore his singing talent. He did an amazing job in hi “When I can’t Sing” video.